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What should we watch? Part I: Before the TV
The connected world is changing the way we live. In order to offer our clients accurate insights into what’s next, it’s crucial that we understand consumer needs and behaviours, and how they are...
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What should we watch? Part II: Before the Internet
As TV surged in popularity in the 1970s, so did its influence on how people selected media content to watch. No longer limited to movie theatres, viewers could look forward to their favourite films...
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What should we watch? Part III: Today
The proliferation of the Internet has resulted in more choices than ever before. Viewers are in complete control of the media they consume, and they aren’t afraid to share the details of their...
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Why do all my screens not talk yet?
Responsive design, in the jargon of website developers, is a technique that optimizes the user experience and adapts the layout to the viewing audience. In a basic example (sorry to the experts), a...
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